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About us

What is Drop?

Drop is an on demand delivery service that brings top quality, carefully chosen, great value wines to your doorstep, workplace or picnic rug with free same day delivery.  That's it.

Who's behind it?

Drop was launched by Ian Campbell and Will Palmer, old friends and owners of The 10 Cases, a wine bar in Covent Garden.

Fed up with static, overpriced wine lists, we decided to open somewhere that offered a generously priced, interesting and constantly evolving wine list. Five years on we've never bought more than 10 cases of any wine, and never listed the same wine twice.

Why Drop?

Just as The 10 Cases was a solution to jaded wine lists, Drop is our solution to overpriced corner shops, hastily purchased bottles, and a lack of options when it comes to having great wines delivered to your door.

From our base on Endell Street in Covent Garden we're in the perfect position to reach all parts of London with carefully chosen wines. And when we say carefully chosen, we mean it - every single wine has been tasted and vetted, each assessed for value both in your pocket and in your glass.

This is no rapidly thrown together list of bottles whose margins are juicier than their finish, but great value wines which cost the same from the app as they do from our shop. And with bottles starting at £8.00, there's no longer any need to resort to that ropey bottle at the end of the street (though Will does confess to a soft spot for the odd bottle of Casillero del Diablo).

With more of us taking a greater interest in what we're drinking without wanting either to spend a fortune nor invest in a pair of red trousers, Drop is the perfect wine app.

About Ian and Will

Drop founders Ian and Will have been best friends ever since meeting in a French lecture at university 15 years ago, and remain to this day as balanced and harmonious as cabernet and merlot, grenache and syrah, fino and chips.

This is reflected in their love of wine, which is predicated on their firm belief that quality and enjoyment don't have to mean spending a pile of cash, but rather on taking the time to root out the diamonds in the rough. In a world that sees rather too much hay and not many needles, this takes a level of time, tenacity, and knowledge that few have. When you order a bottle of wine from the 10 Cases - and by extension, Drop - you know you're getting something special.

all text and images © The 10 Cases | site and app developed by Ugli © 2016